More than just a logo, your brand represents an entire marketing experience that dictates whether or not your customers will remember you and decide to purchase your goods and services. Your brand is the ‘face’ of your business, and that’s why it needs to permeate every aspect of your operations, from websites, billboards, marketing paraphernalia, and even your signs. Experts say that customer is more likely to purchase from a brand that he is familiar with, and in that sense, an instantly recognizable sign can be the seed that blossoms into future sales.
So what type of sign should you use for your business? Currently, LED message signs are the biggest trend in the signage department. Though LED technology has been around for decades, it was only a few years ago when the technology developed into an effective way for creative retailers to grow their business and reach their customers.
The biggest advantage that LED signage has over their traditional counterparts is in flexibility—you can easily change the appearance of your LED signage via remote control or software. This way, you can change your message to instantly complement your existing marketing message. Traditional signage don’t offer that same level of convenience. Often a one-and-done affair, traditional signage will likely need to be replaced when a new marketing campaign rolls out.
Another advantage that LED signs provide is in visibility. For sure, you want your sign to be seen day and night. Even when your store closes for the evening, people will still continue to pass by your location, and having a highly visible LED sign can remind them of where you’re located at. Eventually, it’s your brand that will come to their minds when they find themselves in need of your goods or services. Even when the sun is shining on an LED message sign, it will still be visible.
Convinced of purchasing an LED sign for your business yet? When it comes to LED message signs, be sure not to settle for less-than-stellar quality. Remember that it’s your brand on the line, so you need to present it in the best way possible. Find the best quality LED signs that you can find. For sure, it will be money well spent.
Sources:
(Importance of Signage in a Business, Chron.com)
(Signage More Important Than Ever to Promote Key Messages During a Sluggish Market, PRLeap.com)