Signs are part of the fabric of America. From the roadside Burma Shave billboards to the bright neon lights of Las Vegas, signs have come to define the businesses they represent. The best examples are iconic; instantly recognizable and capable of invoking memories and emotion. It is hard to improve on such a simple thing. But the advent of LED message centers has changed the ways signs are used and the impact they have on the public.
Change Is Necessary and Inevitable for Success
Change is the lifeblood of any small business. The ability to be reactive to market changes and to take advantage of trends sets the winners apart from the losers. But change comes with a cost. New menus for a restaurant raising its prices or starting a new special make the decision to adapt expensive. If an automotive repair shop wants to run deals on oil changes occasionally, buying a new sign for every event can get pricey.
Low-Tech Solutions to Advertising Problems
The old solutions to this problem were low-tech. For information that was subject to repeated change, low cost signage was used. Sandwich boards on the sidewalk and banners hung from the eaves were created to get the word out, but they were hardly impressive. The big spenders went with marquees. It became a common sight to see gas station attendants or movie theater ushers out with their long poles changing letters overhead, and hoping their spelling was on point that day. This style of display was fine for large outdoor fixtures, but completely inappropriate for storefronts and inside the shop.
The LED Message Center Can Be Changed Whenever You Make Changes
The LED Message Center was designed to fill this need. Completely programmable, these amazing signs can be changed at will to inform the customer about anything you think is important. Some can even be changed from your phone. Do you own a restaurant with a daily special? No problem. Want to run a breakfast and a lunch special? Still not an issue. These wonders can be changed several times each day, or not at all. The point is, they adapt to your specific needs and give up to date information to the people who need it most, your customers.
Quality Signage Is Affordable and Effective
Relatively inexpensive and fairly maintenance free, an LED message sign is an investment in your business that is hard to pass up. The uses are endless. They are excellent ways to communicate with employees in warehouses or break rooms. Message centers can direct customers through high traffic areas of your business. Anything important enough to communicate can be displayed, in an attractive and noticeable way.
The advent of LED message centers has given businesses a new way to communicate that is efficient and cost effective. The ability to change is critical to the health of your business. The means to communicate those changes is vital as well.
Sources:
Signline: Variable Message Signs and Electronic Message Centers, Signs.org
Personalized Options to Fit Your Needs, Daktronics.com