It’s important for businesses to give their signage and logos plenty of thought because even the tiniest mistake on visual design can cost them their bottom-line. Sage contributor Sonya Stinson recounted the story of Gap, Inc. and their attempt to change their logo in October, 2010 into something more contemporary and stylish. Instead, many of […]
Even with the prevalence of the Internet and online marketing, a good store front sign is still effective at gaining customers. One study released by FedEx, Ketchum Global Research & Analytics, and ORC International in 2012 showed the role of signage in generating sales as well as the effects of having a bad sign. Some of the highlights were included in LexJet’s blog post dated May, 24 2012:
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Neon lights are ubiquitous in the night life of any major city in the world. Since their inception, they have come to illuminate the night with their flash and color, as Examiner.com’s Meagan Meehan observed:
“Mostly everyone has seen neon signs from time to time. They appear across a wide range of businesses from diners to car washes. They also advertise movies and storefronts. Some places, like Times Square and Las Vegas, are famous for the enormous amount of neon signs displayed in close quarters.
Before local Tulsa sign companies like Crown Neon Signs (as well as others all throughout the nation) became the trend for advertising signage, numerous American cities have been illuminated by neon signs dating as far back as the Roaring Twenties. Major cities come into full play when neon signs pop into mind—Las Vegas, New York, Atlantic City—but there’s one city that deserves to be in the conversation.
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For years now, Cavis Grill in Port Huron, MI has been a pit stop for hungry motorists plying the city’s busy highways. Its towering neon sign has served as a beacon that extends for miles, drawing many to the good old comfort food it serves. Today, however, the sign is beyond any hope of repair, and the current owners are planning to make some drastic changes, as Nicholas Grenke of the Times Herald reports.
Neon signs have served local businesses for more than a century and are expected to maintain their role in local marketing for many more years. It’s not that they serve a greater purpose compared to other traditional promotional tools; it’s just that neon signs typically last longer than any of them. No wonder many hotels […]
Despite the popularity of online marketing, traditional marketing tools like signage will not die easily. In fact, a lot of signage designers and manufacturers in Tulsa are utilizing new technology to maintain the trust and interest of the commercial sector. Besides, small locally run businesses cannot rely on the Internet alone when promoting their products and services. Traditional marketing tools are still needed to establish the business’ presence, and give it a foothold on the local market.
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Neon lights have been a staple of business signage that you can see it today in decrepit, abandoned buildings and new, budding establishments alike. If you’re looking for creative, efficient, and energy-saving ideas for Tulsa signs to set up for your business, going neon just might be your key. Here are some reasons to hire […]
A FOX23.com feature describes the plight of a South Tulsa neighborhood. Due to a detour caused by a road widening project, motorists are forced to pass through said neighborhood with little knowledge of how to navigate through it. Residents of the area took the initiative to guide these lost drivers to keep them off their side of the street, as detailed by the article:
The City Council of Albuquerque recently approved a proposal to provide incentives to establishments that use neon signs. The incentives include a waiver on permit fees, which normally cost between $75 and $100 in the city. In a report by Dan McKay of the Albuquerque Journal, city mayor Richard Berry wants to see more neon signs at the longest intact stretch of Route 66 in the city. He wanted to attract more activity to the area and make it a bustling part of the Duke City.
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